General settings
Open Settings for the site in the sidebar; its sections (Tracking, Conversions, Alerts, Campaigns, Sharing and access, Data) are listed under it. On a phone, or with the sidebar collapsed, they are tabs at the top of the page. This page covers the Tracking section (the snippet, automatic events and Shields) and the Data section (timezone, moving your data, deleting data and the danger zone).
Snippet#
The exact script tag for the site, with the file name for the options below.
Automatic events#
Each toggle adds a small extension to the script and a matching goal. Toggle outbound links, file downloads and form submissions. The snippet's file name updates to match. These correspond to the script variants.
Privacy controls#
Below the automatic events, the Privacy controls card has switches for collecting even less: Global Privacy Control, Do Not Track, location detail, the query parameters to keep and the referrer's domain. See Privacy controls.
Bot and spam filtering#
Hits that don't come from a person's browser are left out and counted. This card shows what was filtered in the last 30 days and lets you turn the filter off. See Bot and spam filtering.
Alerts#
The Alerts section holds rules that tell you when traffic spikes or drops, a goal reaches a number or a new source appears, and the webhooks they can use. See Alerts and webhooks.
Campaigns#
The Campaigns section builds UTM links, short links and tracking pixels. See Campaign links.
Timezone#
Days start and end at midnight in this timezone. It applies to reports and in the Stats API. Changing it re-buckets existing data; nothing is lost.
Delete by filter#
Remove the visits that match conditions you choose, after a preview and a typed confirmation. See Delete data by filter.
Danger zone#
Visible to the site's owner only.
- Reset statistics deletes the site's collected data and keeps the site.
- Delete site removes the site and its data. Only the owner can do this.
Both are permanent. Export a CSV first if you might want the numbers later.